Local growth for small businesses that need stronger Google visibility and business growth.
I help service-based and local businesses improve Google Business Profile performance, clean up on-site SEO issues, strengthen service and location pages, and turn search visibility into calls, appointments, and real customer inquiries.
Local-first
Built for local businesses, service areas, and real customer needs.
Clear strategy
Step-by-step direction, documentation, transparency, and practical priorities.
Business-focused
Custom work built around visibility, calls, appointments, and business goals.
Local SEO
Strategy for service areas, target towns, and real local intent.
GBP Support
Profile optimization, category cleanup, and local relevance guidance.
Site Cleanup
On-page fixes, service pages, internal linking, and local structure.
Lead Tracking
Simple ways to track calls, appointments, and customer inquiries.
A complete local SEO support suite for small business growth.
Focused support for businesses that want to improve local visibility, strengthen trust signals, and connect SEO work to measurable customer activity instead of vague reporting.
Local SEO Strategy
Targeted local search strategy built around your service areas, competitors, and the way nearby customers actually search for your services.
Google Business Profile
Optimization, category cleanup, posting guidance, profile improvements, and local relevance support for a stronger presence in Maps and local search.
Website SEO Cleanup
On-page fixes, technical triage, service page improvements, internal linking, and local landing page guidance to support a cleaner, stronger site structure.
Content & Location Visibility
Keyword-informed service pages, city pages, and content recommendations designed to support local visibility and clearer service intent.
Citations & NAP Consistency
Directory review, listing cleanup, and consistency checks to strengthen local trust signals and reduce confusing business information online.
Lead Tracking Guidance
Simple systems to measure calls, appointments, and customer activity so SEO work can be tied back to real customer response.
Pricing is customized to your business, scope, and goals.
I do not force every business into the same package. Pricing is tailored to your needs, can be negotiated when appropriate, and can be broken down in an itemized way so you know exactly what you are paying for.
Customized scope
Work can be scoped around your business type, website condition, service area goals, and the level of support you actually need.
Itemized options
Projects can be broken into clear line items such as audits, Google Business Profile work, page recommendations, cleanup tasks, or ongoing support.
Flexible and negotiable
Pricing can be adjusted based on scope, priorities, and what makes sense for the business, especially when starting with a smaller engagement.
I make it easier for customers to find you.
The goal is not just rankings for the sake of rankings. The goal is better visibility where your customers search, stronger trust signals, and a cleaner path to phone calls, appointments, and inquiries that matter to the business.
A clearer path from search to customer action.
Recommendations are prioritized around visibility, trust, service-page strength, and the steps that make it easier for people to contact your business.
Proof that feels grounded, useful, and client-facing.
Instead of vague praise, this section is framed like compact proof of work: the kind of support provided, the problems it helps solve, and why it matters to a small business owner.
Local visibility cleanup
Google Business Profile improvements, directory consistency review, and local-page recommendations for a small business that needed a cleaner presence in search.
Service-page strategy
Keyword-informed guidance for service pages and location targeting so the website better matched the way nearby customers actually search.
Lead tracking setup
Simple call, appointment, and inquiry tracking guidance designed to help a business connect SEO work to real customer activity.
Professional, practical SEO help without the agency theater. Results made simple to understand.
Local visibility
Practical reporting
I’m Erin Hernandez, a freelance SEO strategist focused on local SEO, technical cleanup, content direction, and search visibility for small businesses. My approach is simple: identify what matters, prioritize what can move the needle, and keep recommendations grounded in real business goals rather than vanity metrics.
This is a strong fit for owners who want clearer guidance, cleaner local SEO foundations, and a more professional search presence without bloated retainers, rigid packages, or confusing deliverables.
Approach
Clear priorities, realistic recommendations, and communication that makes sense to business owners.
Focus
Local visibility, service-page strength, trust signals, and lead-oriented measurement.
Review the current local presence.
First, I look at your website, Google Business Profile, service pages, local competition, and obvious visibility gaps.
Build a practical action list.
The goal is to separate what matters from what can wait, so the work feels clear instead of overwhelming.
Connect SEO work to real leads.
Recommendations are tied back to calls, inquiries, appointments, and the customer actions your business cares about.
Let’s improve your local search presence.
Reach out for local SEO consulting, Google Business Profile support, website cleanup, service-page guidance, pricing questions, or lead tracking help.
Best for owners who want practical recommendations, a customized scope, and straightforward conversation about priorities and budget.